Search Engine Optimization (SEO) Introduction

Before you begin to improve your SEO you first need to establish why your site is not ranking well in Google and the other major search engines, Bing & Yahoo, then you can make changes to the right elements of your web design and content.

In order to fix or improve your rankings, first you need to be certain which of Google’s two significant recent updates has caused the problem. Large traffic drops on or near the 24th April 2012 indicate that the Google Penguin algorithm has penalized your linking profile.

Most website owner who are hit by Penguin see their exact match search terms hit hardest because they are dominate the websites back-link anchor text. The free Continue reading →